Our Stories

At Switchboard we are on a mission to bring positive change into our communities and the world.

As a student completing my practicum at Switchboard Public Relations, I had one-on-one conversations with each member of the team, which allowed me some insight into their roles and the PR industry as a whol

While often deeply immersed in the digital vortex we call life, it’s hard to ignore the eye catching, flashy memes, kitten clips and life fails also known as the GIF (pronounced Jif, like the peanut butter).

After two years as Kathleen Reid Consulting, it became clear that we had outgrown our name. We’d evolved into a team too dynamic, too diversely talented to work under a single person’s name.

In October, KRC celebrated its two-year anniversary. In February, we rebranded as Switchboard. Both anniversaries and rebrands are occasions for reflection, so I’ve been reflecting a lot in these momentous few months.

If you know me, you’ve probably noticed that I sometimes wear glasses. You may also have seen me, glasses or no glasses, squinting to see something on a page or a screen.

Here at Switchboard, we love to try out new apps — particularly ones that help us tell stories.

Love her or hate her (and we don’t know how on earth you could hate her), Taylor Swift could teach us all a thing or two about effective

Last week the Switchboard team welcomed a new addition: Hogan, a rescue puppy and our new mascot.

At Switchboard, we’ve been expanding our knowledge-base in this field so we were excited to learn more about how combining purpose, profit and technology can be a catalyst for positive change and rapid business growth.