Resources


Looking for an event recap? Preparing for your next interview? Find awesome tips and tricks as well as the tools of the trade in our resources below.

Featured Event

Media Relations 101 "an art not a science"

Media Relations 101 presented by Switchboard There are over 10,000 tech companies in British Columbia, how do you stand out amongst them to gain traction in the media spotlight? On June 13th join Kathleen Reid from Switchboard PR and learn the pro-tips and best practices that can score you media attention. This session will cover:
  • How to earn and maintain credibility in today's newsrooms
  • Why media relations and relationships are essential, now more than ever
  • How to better leverage your company spokespeople
  • Emerging trends and challenges to watch this year
  • Effective ways to achieve earned media coverage in 2019
  • “On the spot” media training with two to four participants (time permitting).
This lunch and learn is going to feed your mind and your body. Lunch included! Learn more and purchase tickets here.

Resources from Past Events

October 27, 2017

TMAC-BC – Fall Professional Development Conference on Digital Media 2017

November 27, 2017

BCIT Skill Share – Leadership Strategies

May 30, 2018

Getting Buzzworthy Media Coverage for your Startup

March 19, 2019

Breaking News: Has Fractured Journalism Made Your PR Tools Ineffective?

March 21, 2019

PR Growth Hacking: Creating Buzz for Your Startup

May 24, 2019

Media Relations 101 “an art not a science”

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