Resources


Looking for an event recap? Preparing for your next interview? Find awesome tips and tricks as well as the tools of the trade in our resources below.

Featured Event

Webinar: Pandemics, Recessions, and Trump: Pitching a Relevant Story in the Wake of Trying Times

Five months into 2020 we’ve seen political scandals, global conflicts, a pandemic, and devastating human loss. As a result, the media is moving faster than ever and reporters are inundated with requests. Many small businesses struggle to adapt their strategies to these news cycles: is your news relevant in the midst of a global crisis? How do you land a pitch when a global event is dominating the headlines? That’s why Switchboard presented “Pandemics, Recessions, and Trump: Pitching a Relevant Story in the Wake of Trying Times”, led by Switchboard’s Founder and Managing Director, Kathleen Reid and Daily Hive Editor-in-Chief and Partner, Farhan Mohamed. Designed for small and medium-sized businesses, Kathleen and Farhan discussed:
  • Why media relations should be a part of your communications plan
  • How a critical event or global crisis changes the media landscape
  • Best practices for contacting a busy journalist
  • Ensuring your story is relevant and sensitive regardless of the news cycle
In lieu of fees, we asked participants to donate what they could to Food Banks Canada to support those struggling to find meals during these tough times. The presentation was followed by a 15 minute Q&A period where participants asked questions related to their businesses.

Resources from Past Events

October 27, 2017

TMAC-BC – Fall Professional Development Conference on Digital Media 2017

November 27, 2017

BCIT Skill Share – Leadership Strategies

May 30, 2018

Getting Buzzworthy Media Coverage for your Startup

March 19, 2019

Breaking News: Has Fractured Journalism Made Your PR Tools Ineffective?

March 21, 2019

PR Growth Hacking: Creating Buzz for Your Startup

May 24, 2019

Media Relations 101 “an art not a science”

September 12, 2019

“Do I have your attention?”

February 19, 2020

#WhatWorks: Negotiation Skills with Jill Tipping

February 19, 2020

#WhatWorks: A Fireside Chat with Heidi Rolston of Uppity Girls Production

February 27, 2020

#WhatWorks: Manel – A Panel with a Difference

March 16, 2020

High Impact Women in Tech

May 14, 2020

Webinar: Pandemics, Recessions, and Trump: Pitching a Relevant Story in the Wake of Trying Times

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