Who is Carousel Theatre for Young People?

Carousel Theatre for Young People (CTYP), established in 1976, has been based out of Vancouver’s iconic Granville Island since 1981. Their facilities include offices, a costume shop and three stunning rehearsal halls that also serve as drama school classrooms. They work to empower people to be imaginative, expressive, and engaged by creating a culture of playfulness, accessibility, and artistic excellence.

This award winning institution offers drama classes, and puts on breathtaking performances for children and teens ages 3-17. Theatre can play a key role in a young person’s growth and each season, CTYP helps our youth develop confidence, public speaking skills, and vocal and physical techniques. Every year, over 40,000 young people and their families benefit from these enriching experiences.

How we helped

CTYP reached out to Switchboard for guidance with their online presence on Facebook and Google for their Shakespearean Rhapsody Campaign. Despite their successful existing reach, they needed help leveraging their social media accounts, in order to create an engaging dialogue with parents and educators. Their goal was to launch an advertising campaign in March 2015 promoting Shakespearean Rhapsody, just in time for spring break when families can enjoy some time off together.

We helped them spread the word to various target audiences including mommy bloggers, parents, students, teachers and community day camps. We also offered them tips and tools on how to manage their advertising on Facebook, such as making the content visually appealing to encourage parents to share.

At Switchboard we strive to give back to the community. With a variety of experience working with local charities and non-profit’s, we understand what it takes to help your organization flourish. To help, we are always conscious of your budget and do our best to provide non-profit rates on a case-by-case basis. If you are interested in launching an online advertising campaign or need consulting services for the social media management of your non-profit organization, send us an email at hello@switchboardpr.com.