By: Rachel Campbell

At Switchboard, we never undermine the power of a good book. As such, we have implemented #SwitchboardReads; an initiative where we share our key learnings or takeaways that resonated from the content we’re engaging with. See below for our top recommendations for everyone to read (at least once).

1. Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney

In Play Bigger, the authors discuss their analysis’ and interviews better to understand the inner workings of “category kings” and introduce “category design”. A must-read for those who want to gain insights into how to “Play Bigger” (literally), and potentially redefine the future. 

2. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

One of the most popular TED talks with over 59 million views (and counting) the Start With Why movement is aimed at helping people become more inspired at work, and in turn, inspire their colleagues and customers. Sinek uses the ideation of the “Golden Circle” to help readers understand the fundamental aspects of leaders who have had the greatest influence on our world today. Ultimately, guiding the reader to a more purposeful future. 

3. The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

Digging deep at the roots of personal growth and spirituality, Tolle guides readers on a journey to find their true and deepest self. Prepare to experience an awakening as this book has the potential to change your perspectives, life and ultimately lead to a future with less pain and suffering. 

4. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson

A must-read for entrepreneurs in today’s dynamic economic environment. Feld and Mendelson likely have the answers to your questions as they uncover the ins and outs of the Venture Capital process. 

5. Do you have a must-read book recommendation?

Let us know by contacting hello@switchboardpr.com! We’re always looking for additional topics to enlighten ourselves on and share with the team.