In a fast-paced industry like PR, it’s critical to make time to get to know your co-workers so that team members learn to work together effectively and play off each other’s strengths. Also, you know what they say: “All work and no play makes Jack a dull boy.”

The team began the day with a Search Engine Optimization workshop at the Arbutus Club, lead by Marwick Internet Marketing. As we mentioned previously, while this part of the event may have been work, it was certainly not dull.

We had the pleasure of gallivanting around our beautiful city and took some time to get to know our own backyard. Our first stop was Tractor on Fourth Avenue for a light and delicious lunch. For those readers who have never visited Tractor, the Switchboard team absolutely recommends it. The soups, stews, salads, and sandwiches are to die for, and they feature some of BC’s best beverages: craft beer, 49th Parallel coffee, and Blasted Church wine.

Next, we headed to scenic Deep Cove on Vancouver’s North Shore to hike the Baden Powell trail. The trail can get quite busy, both with tourists and local residents, so we were thankful to be doing it in May, before peak hiking season. The section of the trail that we explored, from Deep Cove to Quarry Rock, is a well-kept beginner route with stunning views of Greater Vancouver and Belcarra Regional Park.

Finally we joined Kathleen on her backyard patio for a round of appetizers, prepared by Mel (who must have been a chef in her former life) and drinks.

It was a productive, relaxing, and overall enjoyable day. We look forward to partaking in social events like this in the future as it was a fantastic team-building experience.