Our Team

A company is only as good as its people. Lucky for us, we’ve got some great ones. Our crew has expertise ranging from media relations to copywriting to event planning. Meet the team below.

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Kathleen Reid

Founder and Managing Director

Kathleen is the Managing Director of Switchboard, a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She is proud to have completed projects with companies and organizations like Grow, Goatsocial, Global Mobile and the BC Tech Association. Kathleen is an active member of Vancouver’s non-profit community. She sits on the advisory board for Educating Girls of Rural China and is a board member for City in Focus. Switchboard is also a member of the BC Tech Association and the Canadian Public Relations Society. Kathleen regularly gives her time speaking on various panels and at conferences in the tech community across BC, including Vancouver Startup Week, Launch Academy, Accelerate Okanagan, and Spring, a local accelerator for impact companies. When Kathleen isn’t at work, one can find her keeping her finger on the pulse of Vancouver’s startup scene and enjoying BC’s beautiful hiking trails with her dog, Hogan.

Leslie Hayden

Director of Public Relations

The newest member of the Switchboard Team is a uniquely gifted developer of strategic action plans that propel clients forward. By combining world-class credentials in Performance Psychology with extensive journalism and communications experience – ranging from hosting business radio shows to lecturing at Australia’s University of Technology – Leslie has successfully positioned dozens of blue-chip, entrepreneurial and government clients to achieve or surpass their goals. At the same time, she has coached and guided hundreds of executives through countless career challenges and transitions, allowing them to shift perceptions, clarify their motivations, and increase their influence and impact.

Jamil Karim

Business Development & Client Relations Manager

Jamil combines more than a decade of experience in tech-oriented marketing and communications with a passion for helping people and organizations tell their stories. A creative and energetic team player with a wealth of public sector experience, Jamil is deeply committed to having a positive impact on his community by mentoring with the Greater Vancouver Board of Trade’s Leaders of Tomorrow Program and serving as president of his local community centre in Richmond, B.C. He’s also a huge fan of the NFL’s Seattle Seahawks, and looks forward to putting his season tickets to good use once the COVID-19 pandemic is over.

Jen Yamasaki

Senior Consultant

Jen earned a Design Management Certificate from Emily Carr University and BCIT. Jen is Switchboard’s resident designer and project manager. She’s got mad Photoshop skills and knows her way around a GANTT chart. Jen is currently the Communications Chair for the Graphic Designer’s Association of Canada.

Catherine Dunwoody

Senior Media Strategist

Catherine Dunwoody migrated into PR after a long career in mainstream media. As the Founding Western Editor for FASHION and Lou Lou – two of Canada’s most-read magazines – Catherine is kind of a big deal in the publishing world. So she’s brimming with industry insight and crafts her media pitches accordingly. When she’s not media strategizing, you can find her cooking elaborate Thai meals, learning to Nordic ski in minus-20-degree weather or brushing off the ol’ tap shoes.

Breda Gregan

Communications Coordinator

Breda is an Event Management & Public Relations graduate, from GMIT in Ireland. Breda has exceptional communication and presentation skills, which she honed through her education and work experience. She has worked in a variety of communications roles, which have showcased her attention to detail and client-based drive. Outside of her education and career, Breda has volunteered with the Galway Mayo Institute of Technology Mentoring Program, allowing her to give back through her education. She also enjoys being active, snowboarding during the winter months and kayaking during the summer.

Amy Patrick

Office Manager & Bookkeeper

Amy holds certifications in Accounting and QuickBooks, with a background in Business and Retail Management. Her attention to detail, analytical skills, and motivation allow her to prioritise client needs, and meeting tight deadlines is one of her favourite parts of her job. Amy balances these deadlines and various client needs by staying organized. You can always count on her to have the best day-planner and note-taking skills. When Amy isn’t working, she’s spending time with her children who keep her busy. You can also find her and her family camping at various sites across British Columbia.

Look like your kind of people?

If our team seems like a good fit for your organization, please get in touch.

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