Our Team

A company is only as good as its people. Lucky for us, we’ve got some great ones. Our crew has expertise ranging from media relations to copywriting to event planning. Meet the team below.

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Kathleen Reid

Founder and Managing Director

Kathleen is the Managing Director of Switchboard, a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She is proud to have completed projects with companies and organizations like Grow, Goatsocial, Global Mobile and the BC Tech Association. Kathleen is an active member of Vancouver’s non-profit community. She sits on the advisory board for Educating Girls of Rural China and is a board member for City in Focus. Switchboard is also a member of the BC Tech Association and the Canadian Public Relations Society. Kathleen regularly gives her time speaking on various panels and at conferences in the tech community across BC, including Vancouver Startup Week, Launch Academy, Accelerate Okanagan, and Spring, a local accelerator for impact companies. When Kathleen isn’t at work, one can find her keeping her finger on the pulse of Vancouver’s startup scene and enjoying BC’s beautiful hiking trails with her dog, Hogan.

Leslie Hayden

Director of Public Relations

The newest member of the Switchboard Team is a uniquely gifted developer of strategic action plans that propel clients forward. By combining world-class credentials in Performance Psychology with extensive journalism and communications experience – ranging from hosting business radio shows to lecturing at Australia’s University of Technology – Leslie has successfully positioned dozens of blue-chip, entrepreneurial and government clients to achieve or surpass their goals. At the same time, she has coached and guided hundreds of executives through countless career challenges and transitions, allowing them to shift perceptions, clarify their motivations, and increase their influence and impact.

Elysa Darling Switchboard
Elysa Darling

Senior Consultant

Elysa has an undergraduate degree from the University of British Columbia, a law degree and a Master of Laws (thesis) from the University of Calgary and is a member of the Law Society of Alberta. After roles at an international nonprofit and a Calgary law firm, Elysa realized that her skills — namely, analysis and critical thinking, risk management and problem-solving — made her perfect for the communications field. Elysa focuses on Indigenous Relations and stakeholder engagement.


Catherine Dunwoody

Senior Media Strategist

Catherine Dunwoody migrated into PR after a long career in mainstream media. As the Founding Western Editor for FASHION and Lou Lou – two of Canada’s most-read magazines – Catherine is kind of a big deal in the publishing world. So she’s brimming with industry insight and crafts her media pitches accordingly. When she’s not media strategizing, you can find her cooking elaborate Thai meals, learning to Nordic ski in minus-20-degree weather or brushing off the ol’ tap shoes.

William Johnson

Senior Consultant

As a writer and communications strategist, William has more than a decade of experience bringing people together, solving problems, and helping organizations create value through strategic communications. His writing on technology, business and culture has appeared in publications such as Maclean’s, The Globe and Mail, BCBusiness, Daily Hive, and Vancouver Tech Journal, where his Sunday Briefing on Vancouver’s innovation ecosystem reaches more than 1,000 business leaders. William has long been actively engaged in the B.C. business community, having held positions including the Director of Marketing and Communications at Innovate BC, and the Head of Communications at the Downtown Vancouver Business Improvement Association. He also volunteers with the HR Tech Group, Vancouver Entrepreneurs’ Forum, and Business Council of B.C., and enjoys blogging, watching soccer (go Manchester United!), and exploring B.C.’s restaurant scene. His favourite place to dine out in Vancouver is AnnaLena.

Courteney Lee

Communications Coordinator

Courteney Lee is a Public Relations Certificate graduate from Simon Fraser University. She previously worked as a Chartered Professional Accountant and brings with her 8 years of experience managing client relations and leading high performing teams. Her transition to Public Relations merges her passions of writing and content creation with her extensive background in business management. Courteney is an avid hiker and photographer and can often be found exploring B.C.’s mountains in her spare time.

Karli Leitl

Manager, Client Relations

Karli is well versed in the sprints that the fast-paced tech sector demands. Karli holds a Bachelor of Commerce from the University of Calgary and worked at MobSquad prior to joining Switchboard’s Calgary office. Karli’s love for SWOT analysis, the TRIPLE check and passion to streamline systems makes her a great addition to the team. Her favourite part of the job is connecting with the community and making a difference for clients.

Amy Patrick

Office Manager & Bookkeeper

Amy holds certifications in Accounting and QuickBooks, with a background in Business and Retail Management. Her attention to detail, analytical skills, and motivation allow her to prioritise client needs, and meeting tight deadlines is one of her favourite parts of her job. Amy balances these deadlines and various client needs by staying organized. You can always count on her to have the best day-planner and note-taking skills. When Amy isn’t working, she’s spending time with her children who keep her busy. You can also find her and her family camping at various sites across British Columbia.

Jen Yamasaki

Senior Consultant

Jen earned a Design Management Certificate from Emily Carr University and BCIT. Jen is Switchboard’s resident designer and project manager. She’s got mad Photoshop skills and knows her way around a GANTT chart. Jen is currently the Communications Chair for the Graphic Designer’s Association of Canada.

Look like your kind of people?

If our team seems like a good fit for your organization, please get in touch.

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