Our Team

A company is only as good as its people. Lucky for us, we’ve got some great ones. Our crew has expertise ranging from media relations to copywriting to event planning. Meet the team below.

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Kathleen Reid

Founder and Managing Director

Kathleen is the Managing Director of Switchboard, a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She is proud to have completed projects with companies and organizations like Grow, Goatsocial, Global Mobile and the BC Tech Association. Kathleen is an active member of Vancouver’s non-profit community. She sits on the advisory board for Educating Girls of Rural China and is a board member for City in Focus. Switchboard is also a member of the BC Tech Association and the Canadian Public Relations Society. Kathleen regularly gives her time speaking on various panels and at conferences in the tech community across BC, including Vancouver Startup Week, Launch Academy, Accelerate Okanagan, and Spring, a local accelerator for impact companies. When Kathleen isn’t at work, one can find her keeping her finger on the pulse of Vancouver’s startup scene and enjoying BC’s beautiful hiking trails with her dog, Hogan.

Elysa Darling Switchboard
Elysa Darling

Senior Consultant

Elysa has an undergraduate degree from the University of British Columbia, a law degree and a Master of Laws (thesis) from the University of Calgary and is a member of the Law Society of Alberta. After roles at an international nonprofit and a Calgary law firm, Elysa realized that her skills — namely, analysis and critical thinking, risk management and problem-solving — made her perfect for the communications field. Elysa focuses on Indigenous Relations and stakeholder engagement.

Catherine Dunwoody

Senior Media Strategist

Catherine Dunwoody migrated into PR after a long career in mainstream media. As the Founding Western Editor for FASHION and Lou Lou – two of Canada’s most-read magazines – Catherine is kind of a big deal in the publishing world. So she’s brimming with industry insight and crafts her media pitches accordingly. When she’s not media strategizing, you can find her cooking elaborate Thai meals, learning to Nordic ski in minus-20-degree weather or brushing off the ol’ tap shoes.

Robin Hadac

Executive Assistant and Office Administrator

Robin graduated from the University of British Columbia with a Bachelor of Arts. Her creative energy and knack for storytelling led her to study digital marketing at Red Academy. Prior to her work at Switchboard, Robin was the communications coordinator for an environmental non-profit in Vancouver, and she is now sits on the board of directors. When she’s not at work, her passions include trying new recipes, skiing the slopes, and exploring hidden gems around Vancouver.

Chelsea Herman

Senior Communications & Brand Specialist

Chelsea is a born storyteller. She grew up writing stories, plays and movies — and forcing her younger cousins to act them out. To that end, she studied English literature and writing, then moved to Australia and earned her Master of Communication degree. For her master’s research project, she studied how nonprofit organizations use stories to engage with their key stakeholders.

Theodora Jean

Senior Consultant

Theodora has over 10 years of public relations and communications experience in federal government, non-profit, and private industry. She holds an undergraduate degree from Queen’s University and a Masters in Communications from the University of Ottawa. Theodora specializes in earned media and coporate communications solutions for clients. She is also the President of the Vancouver Chapter of the Canadian Public Relations Society.

Karli Leitl

Manager, Client Relations

Karli is well versed in the sprints that the fast-paced tech sector demands. Karli holds a Bachelor of Commerce from the University of Calgary and worked at MobSquad prior to joining Switchboard’s Calgary office. Karli’s love for SWOT analysis, the TRIPLE check and passion to streamline systems makes her a great addition to the team. Her favourite part of the job is connecting with the community and making a difference for clients.

Aurora Vaughan

Graphic Designer

Aurora has the magic ability to bring stories to life using the power of graphic design. Aurora holds a Bachelor of Arts from the University of British Columbia, plus an associate degree in graphic design from BCIT. Aurora employs her robust creative skill-set to breathe life into any of our client’s design needs. Aurora’s work exhibits her life’s philosophy to “live in the moment and make people smile.”

Jen Yamasaki

Senior Consultant

Jen earned a Design Management Certificate from Emily Carr University and BCIT. Jen is Switchboard’s resident designer and project manager. She’s got mad Photoshop skills and knows her way around a GANTT chart. Jen is currently the Communications Chair for the Graphic Designer’s Association of Canada.

Look like your kind of people?

If our team seems like a good fit for your organization, please get in touch.

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