Our Team

A company is only as good as its people. Lucky for us, we’ve got some great ones. Our crew has expertise ranging from media relations to copywriting to event planning. Meet the team below.

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Kathleen Reid

Founder and Managing Director

Kathleen is the Managing Director of Switchboard, a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She is proud to have completed projects with companies and organizations like Grow, Goatsocial, Global Mobile and the BC Tech Association. Kathleen is an active member of Vancouver’s non-profit community. She sits on the advisory board for Educating Girls of Rural China and is a board member for City in Focus. Switchboard is also a member of the BC Tech Association and the Canadian Public Relations Society. Kathleen regularly gives her time speaking on various panels and at conferences in the tech community across BC, including Vancouver Startup Week, Launch Academy, Accelerate Okanagan, and Spring, a local accelerator for impact companies. When Kathleen isn’t at work, one can find her keeping her finger on the pulse of Vancouver’s startup scene and enjoying BC’s beautiful hiking trails with her dog, Hogan.

Elysa Darling Switchboard
Elysa Darling

Senior Consultant

Elysa has an undergraduate degree from the University of British Columbia, a law degree and a Master of Laws (thesis) from the University of Calgary and is a member of the Law Society of Alberta. After roles at an international nonprofit and a Calgary law firm, Elysa realized that her skills — namely, analysis and critical thinking, risk management and problem-solving — made her perfect for the communications field. Elysa focuses on Indigenous Relations and stakeholder engagement.


Catherine Dunwoody

Senior Media Strategist

Catherine Dunwoody migrated into PR after a long career in mainstream media. As the Founding Western Editor for FASHION and Lou Lou – two of Canada’s most-read magazines – Catherine is kind of a big deal in the publishing world. So she’s brimming with industry insight and crafts her media pitches accordingly. When she’s not media strategizing, you can find her cooking elaborate Thai meals, learning to Nordic ski in minus-20-degree weather or brushing off the ol’ tap shoes.

Karli Leitl

Manager, Client Relations

Karli is well versed in the sprints that the fast-paced tech sector demands. Karli holds a Bachelor of Commerce from the University of Calgary and worked at MobSquad prior to joining Switchboard’s Calgary office. Karli’s love for SWOT analysis, the TRIPLE check and passion to streamline systems makes her a great addition to the team. Her favourite part of the job is connecting with the community and making a difference for clients.

Jen Yamasaki

Senior Consultant

Jen earned a Design Management Certificate from Emily Carr University and BCIT. Jen is Switchboard’s resident designer and project manager. She’s got mad Photoshop skills and knows her way around a GANTT chart. Jen is currently the Communications Chair for the Graphic Designer’s Association of Canada.

Nicole Jerick

Communications Consultant

Nicole is a storyteller at heart, whose background as a communications and public relations professional has led her down various paths, each with communications as its main pillar. Well versed in communications strategy, copywriting, media relations, social media strategy, and crisis management, Nicole has assisted clients both large and small refine their voice, tell their story, and propel their brand. Nicole has experience operating her own consultancy, as well as working in communications in-house, and with an agency. She has done it all. Why does Nicole love PR? That’s simple. She believes every brand has a story to tell, and there’s no better feeling than placing a brand or organization in their favourite publication.

Amy Patrick

Office Manager & Bookkeeper

Amy holds certifications in Accounting and QuickBooks, with a background in Business and Retail Management. Her attention to detail, analytical skills, and motivation allow her to prioritise client needs, and meeting tight deadlines is one of her favourite parts of her job. Amy balances these deadlines and various client needs by staying organized. You can always count on her to have the best day-planner and note-taking skills. When Amy isn’t working, she’s spending time with her children who keep her busy. You can also find her and her family camping at various sites across British Columbia.

Look like your kind of people?

If our team seems like a good fit for your organization, please get in touch.

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