Our New Website Is Live!
By Karda Rolland-Berge
July 24, 2018
It’s here! It’s here! We couldn’t be more excited to unveil our brand new website, which has been a few months in the making. Anyone who has built a website before knows that even the simplest-seeming sites have about a million things to work through and work out.
One thing we knew was very important to us was accessibility. As we’ve shared in the past, our Managing Director has congenital eye disorders that make many websites difficult—and occasionally impossible—to read. Her experience has given her a new appreciation for, and commitment to, making sure our website incorporates best practices for accessibility. Here are a few examples:
- We recommend a minimum font size of 16pt – big enough for someone with low vision to read comfortably
- All of the images and icons on the site, with the exception of the background images, have alt tags on them. This allows screen readers and other accessibility software to interpret photo content for visually impaired users.
- Every page on the website can be navigated with keyboard prompts only, which accommodates users who are unable to use a trackpad or mouse. The contact form on the site is easy to fill in using the “tab” button rather than clicking. This is key for accessibility software, and specifically for screen readers, to navigate input forms.
- For users in need of magnification, the layout comfortably accommodates increasing browser zoom by 175% while still maintaining a logical layout.
“When we met with Kathleen and the Switchboard team, the goal of an accessible website was front and centre. In 2018, there is no excuse for poor accessibility. Designers, developers and strategists need to make accessibility a top priority for all projects, regardless of the budget or additional time. It is easier than ever with the tools and guides available. Even simple things, like Alt Tags and properly sized text, are often forgotten. Start with the simple things and make it easier for everyone to access what you do.” – Terence Sawtell, Managing Director and Founder of Goatsocial
These days it probably goes without saying, but we also knew our new site needed to be as beautiful on a phone or tablet as it is on a desktop. If you’re reading this on your phone right now, how’s it looking? Gorgeous, right?
Our content has changed a bit too—particularly our case studies. It can be hard to explain exactly what we do, because PR is never the same thing two days in a row, or one client to the next. So we figure the best way to describe our work is to tell you what we’ve done using our stories from the field. You can read our latest case studies here.
What do you think? We’d love to hear your thoughts.
Finally, we want to give a big shout out to the team at Goatsocial, who turned our vision into the stunning site you’re looking at right now. You’re magicians, Goatsocial team, and such a pleasure to work with. We owe you all a beer!