Kathleen is a political buff — she holds a B.A. in Political Science from UBC, and has proudly voted in every municipal, provincial and federal election since her eighteenth birthday. Kathleen is also an active member of the Vancouver community; she volunteers with the Boys & Girls Club of South Coast BC and is actively engaged in the city’s startup scene.
Jen earned a Design Management Certificate from Emily Carr University and BCIT. Jen is Switchboard’s resident designer and project manager. She’s got mad Photoshop skills and knows her way around a GANTT chart. Jen is currently the Communications Chair for the Graphic Designer’s Association of Canada.
Media Relations & Communications Specialist
Valerie’s career in media relations began when the tech bubble burst. After studying marketing communications at BCIT, she began her communications career in advertising, working with technology companies in-house and then at Grey Worldwide Northwest. She went on to earn her Bachelor of Commerce degree from Royal Roads University, then spent nine years at NATIONAL Public Relations.
Senior Communications & Brand Specialist
Chelsea is a born storyteller. She grew up writing stories, plays and movies — and forcing her younger cousins to act them out. To that end, she studied English literature and writing, then moved to Australia and earned her Master of Communication degree. For her master’s research project, she studied how nonprofit organizations use stories to engage with their key stakeholders.
Communications Specialist & Media Relations Strategist
Jessica’s communications career began with writing speeches and ghostwriting OpEds for a local women’s organization — a perfect use for her dual interest in writing and politics. From there, she was hooked. She enrolled in her Bachelor of Communications at Capilano University and joined the Switchboard team as a writer and media strategist.
Emily earned a degree in Political Science — something of a tradition in the Reid family — but decided that working in politics wasn’t a good fit for her. A true Millennial whose phone is never more than three feet from her, Emily decided to pursue digital and mobile marketing, and earned an SFU diploma in the subject. She’s since joined Switchboard, where she’s enjoying working with tech startups.
Our team loves a good dance party, so it’s exciting (and a bit intimidating) to have a former professional dancer join our ranks. Before finding her way to PR, Danielle was an actor and dancer. One of her first jobs after finishing at the American Academy of Dramatic Arts in Los Angeles was as a stand-in on the hit TV show Glee, despite her admitted lack of singing skills. Danielle ultimately decided that Hollywood wasn’t for her and decided to channel her passion, drive and people skills into PR, which has turned out to be a perfect fit.
Simplicity and practicality are two words Kit lives by when it comes to visual communication design. Kit has five years professional work experience as both an in-house and freelance graphic designer, specializing in branding, logos, print and integrative design. Her in-house experience includes prominent Albertan institutions, such as: The Royal Alberta Museum, The Banff Centre, University of Alberta and the Edmonton Public Library. Her unquenchable curiosity for learning and exploring keeps her moving—whether that be travelling, learning a new skill or finding new projects to collaborate with others on.
Project Coordinator & Graphic Designer
Mike is a recent business school graduate who didn’t fit the traditional business mold. While studying at UBC, he was intrigued by the idea of helping small businesses grow, but found suits and ties to be too restricting. Armed with a degree in marketing, skills in graphic design and a passion for learning, Mike found Switchboard PR’s no-tie-required environment to be a perfect fit. Mike works on projects ranging from project coordination to graphic design. Away from his desk, Mike enjoys aquascaping, photography, and illustration.